July 2019 Singapore International Premium Food Show 

Exhibition industry: catering food
Exhibition time: 2019-07-17 to 2019-07-19
Venue: Singapore Suntec Convention and Exhibition Center
Holding period: once a year

【exhibition site】 

Speciality & Fine Food Asia-SFFA is an international exhibition that leads to the development of the gourmet and specialty food industries in Southeast Asia. It is a foodservice industry and retail for fine food producers and distributors, retailers, restaurant operators, chefs, etc. Industry and hotel industry professionals provide a professional platform for meeting and interacting, seeking cooperation and development opportunities.

SFFA is the sister exhibition in Asia that has hosted the 18th Speciality & Fine Food Fair-SFFF in London. British SFFF is an exhibition not to be missed by people in the European specialty food industry, and it is very influential. Singapore SFFA will learn from its successful experience and become the vane of the development of the Southeast Asian gourmet industry.

At the same time, the RPBAsia Singapore International Hotel, Pub, Bar, Food and Beverage, and related equipment exhibition was held at the same time. RPBAsia is the only trade show in Southeast Asia dedicated to the restaurant, pub, and bar industry. The exhibition brings together a restaurant, pubs, bar owners, and related industry professionals and industry buyers. It is an excellent platform for exhibitors to promote innovative products, equipment, and services, and to stand out from competitors.

Review of the last exhibition:

In 2018, a total of 160 exhibitors from 20 countries exhibited and 8 national pavilions. A total of 3362 viewers and buyers from 37 countries were attracted. On-site cooking performances, Asian Food Innovation Award selection activities, special buyer matchmaking, bartender service contests, and other exciting activities are invited, and many top chefs, sommeliers, and other master professionals are invited to participate in the competition or selection.

l 75% of the audience have direct purchasing rights

l 78% of the audience belongs to senior management, supervisor or manager level

l 88% of the visitors indicated that they would recommend the exhibition to relevant persons in the industry

n The five types of products that SFFA is most concerned about are: baked goods and sweets, coffee and tea, cheese and dairy products, chocolate, fish, and seafood.

n The top 5 products in the RPB show are non-alcoholic beverages, bar foods, beer, alcoholic beverages, and related technologies.

【market background】

Singapore is the fourth largest international financial center after New York, London, and Hong Kong. It is also one of the important service and shipping centers in Asia. It is known as one of the four little dragons in Asia. Singapore is located in the heart of Southeast Asia and has a very advantageous geographical location. As an important transit port in the world and an aviation center connecting Asia, Europe, Africa, and Oceania, it focuses on international promotion and its trade volume with other countries in the world is ranked in the world The forefront is a springboard for SMEs to the Asia-Pacific market and the international market. Singapore receives more than several times the number of tourists each year. The tourism industry is one of the pillar industries of its economy. It is known as the "garden city" and is a veritable international tourism country. As an island country with a beautiful environment and diverse cultures, tourists are attracted not only by its beautiful geographical environment and diverse culture but also by many special and exquisite foods.

Singapore is a multi-ethnic country with Chinese, Malays, Indians, and Western Europeans. Due to its ethnic diversity, Singapore ’s diet is rich and colorful. Whether it is Chinese food, Western fast food, Japanese food, Korean barbecue, Thai food, Indonesian food, or Malay and Indian food, there are all here. Singapore is known as a food paradise, where you can eat exotic food without going abroad. Singapore's catering industry has developed prosperously, especially the characteristic fine food industry and the development of restaurants, pubs, and bars has great potential.